The primary difference between Later and vidyo.ai lies in their core functionalities and target audiences. Later is primarily a scheduling and analytics tool designed for managing social media posts across multiple platforms, focusing on visual content planning and engagement metrics. In contrast, vidyo.ai specializes in transforming long-form video content into short, shareable clips tailored for social media, utilizing AI to enhance content repurposing. This makes vidyo.ai a better option for marketers who prioritize video engagement and seek to maximize the impact of their video content across various social media channels.